Website Accessibility Audits
It’s estimated that around 1 in 5 people experience some form of disability that can affect how they use the web. Yet many websites still don’t meet basic accessibility standards. We help organisations understand how accessible their site really is, and how to apply the small changes that make a big difference.
Making the web better for everyone
Regulations such as the European Accessibility Act and the Americans with Disabilities Act are raising expectations around what accessible digital experiences should look like.
The good news is that meaningful improvements are often smaller and more achievable than expected.
Where accessibility issues come from
Accessibility issues are rarely the result of a single decision. They tend to emerge over time, as websites evolve and new features are added without fully considering how they’ll be used by everyone. What works well visually or functionally for some users can create barriers for others, especially when accessibility is not part of the process from the start.
Content isn’t always structured in a way that screen readers can interpret clearly, making it harder for users to navigate pages, understand context, or find the information they need.
Interactive elements often rely on a mouse or visual cues, which can make them difficult or impossible to use with a keyboard or assistive technologies that many people depend on.
Design choices such as low contrast, small text, or unclear labels can make content harder to read and understand, particularly for users with visual or cognitive impairments.
Why you should care
Accessibility may not always be the first priority for a business, especially when there are competing demands on time and resources. But improving accessibility can have a meaningful impact across multiple areas of your organisation.
Improved user experience
Accessible websites are easier for everyone to navigate, read, and interact with. Clear structure, better contrast, and intuitive design all contribute to a smoother experience across devices.
Expanded market reach
The global disability market represents a spending power of over £5.3 trillion. Ensuring your website is accessible helps more people engage with your business, rather than being unintentionally excluded.
Avoid lost opportunities
70% of customers with disabilities say they will click away from a website that they find difficult to use. When key journeys aren’t accessible, you lose potential customers.
Compliance readiness
With regulations such as the European Accessibility Act and the Americans with Disabilities Act shaping expectations, accessibility is an area organisations need to actively address and demonstrate progress in.
How we improve your site
As with so many things, knowledge is the key to improvement. No matter how small/large your site is, we run a full assessment of how accessible your site is.
Step 1: Audit
We carry out a comprehensive review of your website to understand how accessible it is across key pages and user journeys. This includes testing against recognised accessibility standards (WCAG 2.1), as well as identifying issues that may affect real users in practice.
Step 2: Analyse
We examine the findings to identify where the most meaningful improvements can be made and which issues should be prioritised. This includes understanding the impact of each issue, the effort required to fix it, and how it affects different users.
Step 3: Improve
At this stage, we support you in turning recommendations into action. This could involve working alongside your development team, guiding implementation, or just making sure you have everything needed to move forward with confidence.
Step 4: Measure
Once improvements have been made, we reassess your site to track progress and highlight what’s been resolved, as well as any areas that may still need attention. We also offer ongoing monitoring, helping you maintain accessibility standards as your site evolves and new content or features are introduced.
Calculate the impact of your page
Need a quick indication of how well your pages perform before committing to a full audit? Click the button below…
Case studies
Take a look at some of the work we’ve been doing, and the impact it’s had.
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Knowledge base
Some thoughts, guides, and practical advice to help you get started.
Everything you need to know about the European Accessibility Act
What the European Accessibility Act means in practice, and how it’s likely to affect your website.
Screen reader accessibility: How to get it right
What screen readers rely on, and how to make sure your website works properly with them.
Colour contrast: How your brand can work against you
How common branding choices can create accessibility issues, and what you can do to fix them.
FAQs
Some of the common questions that come up, along with straightforward answers.
This depends on the size and complexity of your website. Smaller sites can be reviewed relatively quickly, while larger or more complex platforms may take longer. We’ll always give you a clear timeline upfront.
Not necessarily. Accessibility is often a journey rather than a single end point. The aim is to understand where you are today and make meaningful improvements over time, prioritising what will have the biggest impact.
In most cases, no. Many accessibility improvements can be made through targeted changes rather than a full rebuild. The audit helps identify what can be improved quickly and what may require more consideration.
Not necessarily. Accessibility is usually about refining how your brand is applied, rather than changing it entirely. In some cases, adjustments may be needed to meet requirements such as colour contrast, but these can often be made without losing your identity.
Either way, we can recommend designers who understand accessibility and can help adapt your branding in a way that remains true to your brand while meeting accessibility standards.
Accessibility should be considered an ongoing process, especially as your website evolves. Regular reviews help ensure new content and features continue to meet accessibility standards.
Accessibility improvements benefit a wide range of people, including those with temporary impairments, situational limitations, or different ways of interacting with digital content. In practice, it leads to a better experience for everyone.
Yes, often in a positive way. Many accessibility improvements, such as clearer structure, better use of headings, and more descriptive content, also help search engines understand your site more effectively. While accessibility and SEO aren’t the same thing, there’s a lot of overlap, and improving one can support the other.
Start making the world a better place
Whether you’re looking for quick wins or a longer-term strategy, we’ll help you understand where you are today and what practical steps will make the biggest difference. If you’re ready to move beyond good intentions and start making measurable change, we’re here to help.