Blog
Thoughts, ideas, and updates from Avarin Advisory, covering digital sustainability, accessibility, and what we’ve been working on.
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Why planting trees for carbon offsetting isn’t as simple as “25kg per year”
You’ve almost certainly seen the stat before: a single tree absorbs around 25kg of CO₂ per year. It’s clean, memorable, and incredibly useful if you’re…
Category: Carbon Offsetting -
Why your custom font might be hurting your website (and what to use instead)
Typography is one of the first things defined in any brand. Fonts are chosen carefully, documented properly, and applied consistently across everything from pitch decks…
Category: Digital Sustainability -
The hidden cost of email signature images
When organisations talk about digital sustainability, the focus is usually on the big-ticket items: data centres, cloud providers, websites, and video streaming. These are important…
Category: Digital Sustainability -
Image optimisation: The overnight speed win
Digital sustainability is often treated as something complex. It gets tied to infrastructure decisions, cloud providers, or large transformation programmes. In reality, a lot of…
Category: Digital Sustainability -
How digital sustainability increases business value
If your digital platforms are inefficient, your business is worth less than it could be. Digital sustainability has moved beyond being a niche concern. As…
Category: Digital Sustainability -
Everything you need to know about the European Accessibility Act
Accessibility is no longer something businesses can afford to treat as a secondary consideration. The European Accessibility Act (EAA) is now in force, and for…
Category: Accessibility -
Screen reader accessibility: What your website needs to get right
Website accessibility is often discussed in broad terms, but when you look at how people actually use websites, the gaps become much clearer. For users…
Category: Accessibility -
Colour contrast and accessibility: when your brand starts to work against you
If people have to work to read your website, you’re losing attention before they’ve even engaged with your content. Colour contrast is one of the…
Category: Accessibility
Start making the world a better place
Whether you’re looking for quick wins or a longer-term strategy, we’ll help you understand where you are today and what practical steps will make the biggest difference. If you’re ready to move beyond good intentions and start making measurable change, we’re here to help.