Category: Digital Sustainability

Digital sustainability is not a well-known idea. We’ve raised it in enough conversations now to be fairly sure of that, and not just with people outside the field. Some of the people least familiar with it work in sustainability. That got us wondering about the other end of the scale. If the concept hasn’t reached…

When organisations talk about sustainability, the focus tends to land on familiar ground. Energy usage, supply chains, procurement, travel policies and waste reduction are usually at the centre of the conversation. These are visible, measurable and well understood. Websites, despite being one of the most widely used and frequently accessed assets any organisation owns, rarely…

If the next super El Niño arrives, the headlines will probably focus on the weather. Heat. Flooding. Drought. Disrupted harvests. Pressure on energy grids. Another year of records being broken. That would all be true. But it would miss the bigger story. El Niño is a natural climate pattern linked to warmer-than-average sea surface temperatures…

Typography is one of the first things defined in any brand. Fonts are chosen carefully, documented properly, and applied consistently across everything from pitch decks to packaging. So when it comes to a website, the assumption is usually straightforward. Use the brand font. The issue is that what works in a brand guideline doesn’t always…

When organisations talk about digital sustainability, the focus is usually on the big-ticket items: data centres, cloud providers, websites, and video streaming. These are important conversations, but they can obscure a quieter truth about how digital carbon is actually created. A significant amount of environmental impact comes not from a few large actions, but from…

Digital sustainability is often treated as something complex. It gets tied to infrastructure decisions, cloud providers, or large transformation programmes. In reality, a lot of digital emissions come from everyday decisions that are made without much thought. Every time a website loads, data is transferred. That data needs energy to move through networks, power servers,…

If your digital platforms are inefficient, your business is worth less than it could be. Digital sustainability has moved beyond being a niche concern. As organisations continue to expand their digital presence, the environmental impact of digital operations has grown alongside it. What was once seen as an abstract issue is now becoming a measurable…