Category: Digital Sustainability

  • Why your custom font might be hurting your website (and what to use instead)

    Typography is one of the first things defined in any brand. Fonts are chosen carefully, documented properly, and applied consistently across everything from pitch decks to packaging. So when it comes to a website, the assumption is usually straightforward. Use the brand font. The issue is that what works in a brand guideline doesn’t always…

  • The hidden cost of email signature images

    When organisations talk about digital sustainability, the focus is usually on the big-ticket items: data centres, cloud providers, websites, and video streaming. These are important conversations, but they can obscure a quieter truth about how digital carbon is actually created. A significant amount of environmental impact comes not from a few large actions, but from…

  • Image optimisation: The overnight speed win

    Digital sustainability is often treated as something complex. It gets tied to infrastructure decisions, cloud providers, or large transformation programmes. In reality, a lot of digital emissions come from everyday decisions that are made without much thought. Every time a website loads, data is transferred. That data needs energy to move through networks, power servers,…

  • How digital sustainability increases business value

    If your digital platforms are inefficient, your business is worth less than it could be. Digital sustainability has moved beyond being a niche concern. As organisations continue to expand their digital presence, the environmental impact of digital operations has grown alongside it. What was once seen as an abstract issue is now becoming a measurable…